Organizations today are rapidly embracing AI-driven customer experience platforms to improve sales productivity, enhance forecasting accuracy, and automate routine sales processes. As part of this transformation, Oracle Fusion Cloud CX continues to evolve with the Redwood user experience, a modern platform that combines intuitive design, embedded AI capabilities, and automation-driven workflows.
Oracle recently introduced a powerful capability designed to help organizations transition to the Redwood environment more efficiently: the Redwood CX Sales Migration Accelerator. This innovation enables customers to move from the legacy Classic (ADF) interface to the Redwood platform faster, while minimizing implementation complexity and maximizing the value of AI-enabled features.
This blog explores how the Redwood platform is reshaping Oracle CX Sales, the capabilities of the Redwood Migration Accelerator, and how organizations can accelerate adoption with the right implementation strategy.
What is Oracle Fusion Cloud CX Sales?
Oracle Fusion Cloud CX Sales is a modern, cloud-based sales automation platform designed to help organizations manage customer relationships, streamline sales processes, and improve revenue forecasting.
Built on Oracle’s enterprise cloud architecture, CX Sales enables organizations to manage the entire sales lifecycle through a unified platform that includes:
- Account and contact management
- Lead and opportunity tracking
- Sales forecasting and pipeline management
- Territory management
- Sales analytics and dashboards
- AI-driven insights and recommendations
The platform integrates seamlessly with other Oracle Fusion applications such as Marketing, Service, ERP, and Supply Chain, creating a connected ecosystem for managing customer relationships and business operations.
With the introduction of the Redwood user experience, Oracle is transforming how users interact with CX applications by delivering a modern, intelligent interface that enhances productivity and simplifies complex workflows.
Understanding the Redwood User Experience
Redwood is Oracle’s next-generation user experience framework designed to provide a consistent and intuitive interface across all Oracle Cloud applications.
Rather than simply redesigning screens, Redwood focuses on delivering a role-based, insight-driven user experience that helps employees make better decisions faster.
Key characteristics of the Redwood platform include:
- AI-Embedded Workflows: Artificial intelligence is deeply integrated across the platform, enabling automation, predictive insights, and intelligent recommendations.
- Unified Platform Experience: Redwood provides a consistent design across Oracle applications, reducing training time and improving usability.
- Improved Productivity: Sales teams can access relevant insights, analytics, and actions directly within their workflow, eliminating unnecessary navigation.
- Faster Decision-Making: Real-time dashboards and intelligent analytics help managers monitor pipeline performance and identify risks or opportunities quickly. Oracle reports that organizations using the Redwood platform have seen measurable improvements in productivity, sales velocity, and operational efficiency.
How Redwood Enhances Sales Productivity
Oracle has implemented Redwood CX Sales internally across its own sales organization, where the platform supports over 50,000 sales users globally.
Through this deployment, Oracle has demonstrated several key benefits:
- Faster Opportunity Management: Sales teams can qualify and manage opportunities significantly faster using AI-assisted insights and automated workflows.
- Reduced Administrative Work: AI automation reduces the time sales representatives spend updating records or performing repetitive tasks.
- Improved Forecast Accuracy: Sales managers gain real-time visibility into pipeline health and deal progress.
- Better Sales Coaching: AI-driven insights help managers guide sales representatives with personalized recommendations and deal analysis. In many cases, Oracle reports that sellers save up to 15 minutes per transaction, significantly increasing productivity across large sales teams.
AI as the Foundation of Redwood CX Sales
Artificial intelligence is at the core of Oracle’s CX transformation strategy.
Rather than adding AI as an optional feature, Oracle has embedded AI capabilities across the entire technology stack—from infrastructure and databases to enterprise applications.
This enables a wide range of intelligent capabilities within CX Sales, including:
- Generative AI Assistance: Sales representatives can generate emails, responses, and communication drafts using AI-powered assistants.
- Predictive Sales Insights: AI analyzes pipeline data to identify risks, opportunities, and potential deal outcomes.
- Account Intelligence: Sales teams receive insights into similar accounts, customer history, and engagement opportunities.
- Intelligent Recommendations: AI suggests next-best actions, helping sales teams prioritize high-value activities.
Automated Content Generation
Users can automatically generate personalized messages, proposals, and outreach emails using generative AI tools.
One important advantage of Oracle’s AI strategy is that many of these AI capabilities are included within the existing product subscription, allowing customers to adopt AI-driven workflows without additional licensing costs.
Introducing the Redwood CX Sales Migration Accelerator
While the Redwood platform offers significant benefits, many organizations currently operate CX Sales environments built on the older ADF-based Classic user interface.
Migrating these environments manually can require significant effort.
To simplify this process, Oracle introduced the Redwood CX Sales Migration Accelerator, a tool designed to streamline the transition from Classic layouts to the Redwood interface.
How the Redwood Migration Accelerator Works
The accelerator provides a guided process that helps organizations migrate existing CX Sales configurations into the Redwood platform.
The process typically includes the following steps:
- Define the Migration Scope: Organizations begin by identifying which objects, layouts, and workflows should be migrated.
- Generate an Extension Report: Using Oracle App Composer, teams generate a report that captures existing layout configurations.
- Import Configuration into the Accelerator Tool: The extension report is imported into the Redwood Migration Accelerator.
- Configure Redwood Layouts: The accelerator automatically converts many Classic layouts into Redwood-compatible formats.
- Preview the Redwood Experience: Teams can preview the migrated layouts in a sandbox environment before deployment.
- Deploy to Redwood Platform: Once validated, the updated layouts can be deployed into the Redwood environment. This process significantly reduces the complexity of UI migration while preserving existing configurations.
Key Benefits of the Migration Accelerator
The Redwood CX Sales Migration Accelerator provides several important advantages for organizations planning to adopt Redwood.
- Reduced Implementation Effort: Migration effort can be reduced by up to 80%, depending on the complexity of existing configurations.
- Faster Adoption: Organizations can transition to the Redwood platform much faster compared to manual migration approaches.
- Lower Migration Risk: The accelerator helps reduce migration errors by automating configuration mapping.
- Alignment with Oracle Best Practices: The migration process encourages adoption of Oracle’s modern design standards and recommended workflows.
- Intelligent Transformation: Rather than performing a simple “lift-and-shift,” the accelerator enables organizations to redesign workflows for improved outcomes.
- Supported Objects and Customizations
The accelerator supports both standard and custom objects within CX Sales.
Common supported objects include:
- Accounts
- Contacts
- Leads
- Opportunities
- Custom objects
- Custom layouts
Importantly, many customizations—such as custom fields, data models, and Groovy triggers—do not require migration, since they operate directly on the underlying data model used by both Classic and Redwood environments.
This reduces the need for extensive reconfiguration during migration.
Redwood as the Foundation for AI Adoption
Oracle emphasizes that Redwood should not simply be viewed as a new interface.
Instead, Redwood serves as the foundation for AI-driven CX applications.
Organizations that adopt Redwood gain immediate access to advanced AI capabilities such as:
- Generative email composition
- Intelligent opportunity insights
- AI-powered forecasting
- Sales activity recommendations
- Customer engagement insights
This makes Redwood an essential step for organizations looking to modernize their customer experience strategy.
Extending Redwood AI Capabilities to Service Operations
The Redwood platform also supports AI-driven automation within Oracle CX Service applications.
Service teams can leverage similar AI capabilities, including:
- Service request summarization
- Intelligent case recommendations
- Next-best action suggestions
- Automated knowledge assistance
- AI-powered service insights
By extending AI across both sales and service operations, organizations can create a more connected customer experience ecosystem.
How NexInfo Helps Organizations Adopt Redwood CX Sales
While Oracle provides the migration accelerator, organizations still require strategic planning, configuration expertise, and process optimization to successfully adopt the Redwood platform.
This is where NexInfo plays a critical role.
NexInfo helps organizations accelerate their transition to Redwood CX Sales through a structured implementation approach.
- Redwood Migration Strategy: NexInfo evaluates existing CX Sales environments and develops migration roadmaps aligned with business goals.
- Accelerator-Based Migration: Our teams leverage the Redwood Migration Accelerator to streamline the transition from Classic interfaces.
- CX Process Optimization: NexInfo ensures that sales processes are redesigned to fully leverage Redwood capabilities and AI-driven workflows.
- AI Enablement: Organizations can unlock embedded AI features such as predictive insights, automated communications, and intelligent recommendations.
Training and Change Management
NexInfo helps sales teams adopt the new Redwood environment through user training and change management programs.
Through these services, NexInfo helps organizations move beyond simple UI migration and achieve meaningful business transformation.
Oracle’s Redwood CX Sales platform represents a major advancement in how organizations manage sales operations and customer engagement.
By combining a modern user experience with deeply embedded artificial intelligence, Redwood enables organizations to improve productivity, accelerate decision-making, and enhance customer relationships.
The Redwood Migration Accelerator further simplifies this transformation by helping organizations move from legacy interfaces to the modern Redwood platform faster and with lower implementation effort.
For organizations looking to modernize their CX strategy, adopting Redwood is not just a UI upgrade—it is a strategic step toward AI-powered customer experience management.
With the right implementation partner and a well-planned migration strategy, businesses can fully unlock the value of Redwood CX Sales and transform how their sales teams operate in an increasingly digital and data-driven world.